Anyone with a business or personal brand needs to master running Instagram ads to increase their followers. Using ads or sponsored content is one of the fastest ways to achieve sufficient Followers on the Instagram and drive organic growth. Let’s take a look at the many ways you can harness the power of Instagram ads.
Are Instagram Ads Effective?
Instagram is developing quickly. However, one thing has remained the same: Instagram is a busy and profitable space for almost any type of business. If you want to succeed on a crowded platform, you need to know how to take advantage of every opportunity to promote your brand. When it comes to promoting your business and content, Instagram ads have proven to be very effective. It is an absolute must in your marketing toolbox.
Instagram is one of the best social media platform for audience who really wish to connect with modern brands. Check out the latest stats that show the benefits of using Instagram ads to grow your audience.
- Instagram is the eighth most visited website in the world with 4.25 billion visits per month.
- 1.386 billion people use Instagram every day, making it the fourth most used social media platform in the world.
- Instagram is one of the most downloaded social media application in the world.
- Among US adults, 47% use Instagram and 40% use the platform at least once a week.
- Instagram is the platform most chosen by Generation Z; The same applies to women between the ages of 25 and 34.
- Instagram Stories has a potential advertising audience of 996 million users.
- Instagram Reels has a potential advertising audience of 758.5 million users.
- Forecasts for 2023 predict that 35% of Instagram users will shop on the platform.
- By law, 15% of shoppers use Instagram to research online purchases.
- Instagram’s advertising revenue is expected to reach $50.58 billion by 2023.
Basic steps to increase Instagram followers with ads
Identify your target group on Instagram
Keep in mind that the most important part of a tracking campaign is getting your ads to your specific audience.
You want to make sure your budget is used to show your ads to the right people: those most likely to convert into real customers.
So make sure your niche audience focuses on your customers. If that means paying more per follower, don’t worry. It is better to spend more to get quality subscribers.
Be direct and concise
Your recipients need to know immediately what you are offering them. They need a reason to follow you, so make sure you give them a reason from the start.
You can make them a product offer or promote an Instagram Live event happening on your profile. You can even sell them your content by convincing them of its value.
They need to know how they can benefit from following you and engaging with your content.
Use examples from your mailing list
To grow your email list, you needed to find new offers for your audience. You can use the same ideas and adapt them to get more Instagram followers through ads.
The benefits we generally offer to those who sign up with an email address may include private content such as PDF documents, discount codes or limited offers. We can use the same techniques to increase Instagram followers using ads.
Leverage your audience on Facebook
The good news: you don’t necessarily have to create this new audience from scratch.
Because Instagram uses Facebook’s advertising system, this audience can be the same audience you already target on Facebook. By following and learning from this tool’s reports and built-in analytics, you can find the best ad groups for your campaign.
First open Facebook Ads Manager and go to Target Groups. Click “Create Audience,” then click “Custom Audiences” from the drop-down menu.
When the first window appears, select Engagement as your custom audience type. Then, in the next window that appears, select ‘Instagram business profile’.
There, select the relevant Instagram account. Then enter a unique number in the “Within the last few days” field. Enter a short but descriptive name for your audience and click Create Audience.
At this point, Facebook starts tracking your Custom Audiences for anyone who double-clicks, comments, saves your content, sends you a direct message, or clicks a link in your bio.
Be honest with your offer
What is?
If you really wish users to follow you, create a reason for that.
Are you planning to organize an event on your Instagram page? Do you offer a free course or product? Or do you simply provide valuable content tailored to their wants and needs?
Tell them what they will gain by following your page and how they will benefit from regularly interacting with your content.
Then create Instagram ads
With this information, it’s time to create an ad. This ad is the most important part of the whole process and it is worth testing several of them.
It’s also important that the ad is designed specifically for Instagram so that it is native to the platform and resembles the ads people are used to. This means only using high-quality photos with compelling captions, which in this case will entice viewers to follow your account.
When in doubt, use a drawing of people. Photos with people tend to perform better than photos without faces.
Pro tip: Make sure to highlight your account name in the first line of the ad text. This makes it easier for people to click and follow you.
Diploma
Growing Instagram followers with ads requires an established ad campaign. Before running your ads, define your social media goals, budget, and Instagram KPIs so you can effectively measure the effectiveness of your Instagram ads.
The easiest way to check their influence is to check Instagram stats on your phone. However, to conduct a detailed analysis you will need to compare objectives with actual results, which may require the use of a desktop computer and a large number of documents and spreadsheets.
Remember that growing your Instagram audience through ads or organically should have a clear purpose and place in your marketing. Finally, you need to be able to convert your Instagram followers into customers. If you’re not likely to have success, you should try other Instagram ads or Marketing strategies.
