For longer than 100 years — 114 to be precise — Cassidy’s Flowers in downtown Newmarket is serving the city with flowery plans and gift ideas for many occasions that are special.
So that as much as the longtime company success may be caused by the top-quality, customized solution provided to its clients, similarly significant could be the longtime partnership of its owners and their dedication to their community.
Wife and husband owners Henry and Jo Startek, who first came across in public areas college, made a decision to get into company together once they acquired Cassidy’s Flowers 30 years ago as he retired as a packaging provider and wholesaler into the flowery industry in Toronto.
Most likely these full years, Henry stated the business enterprise partnership happens to be smooth, with every of those centering on their skills — he acts more given that face associated with the business, while Jo works more behind the scenes.
“He’s the innovative end and i actually do all of the book work,” Jo said.
“It’s very difficult to possess a couple that are looking to accomplish the job that is same therefore we’d no conflict with what our strengths are… it works,” Henry added.
And Henry is many decidedly passionate about plants when it comes to joy they could bring to someone’s time.
“They’re (flowers) a psychological thing…i’ve never ever understood a person, regardless of what the event, to not react favourably to a present of plants. They (the receiver) could be down, they might be tired, there’s constantly a smile that is big comes with their face,” he stated. “I like bringing smiles to people’s faces … to see (their) response.”
“It’s maybe perhaps not you can’t discover at work … but there’s more to it than simply having the ability to organize, you should know just how to treat the plants, simple tips to cut them, how exactly to keep them, how exactly to hydrate them,” he explained.
Their dedication to quality has attained Cassidy’s Flowers their customers’ suffering loyalty.
“We have actually a core that is large of clients that help us. We pride ourselves on our workmanship regarding the proven fact that we’ve fresh flowers, good developers so we do have 100 % satisfaction guarantee,” he said.
Fresh plants are delivered daily towards the shop from around the world when it comes to Cassidy’s group of six staff to generate the message that is perfect specifically designed flowery plans.
Henry included all the plants result from Ecuador and Columbia, which includes conditions that are ideal flower development.
“The times are much much longer, the elements is more constant, the wages are far more competitive than these are typically here,” he explained. “They have quite small importance of synthetic watering they get 12 hours of daylight and 12 hours of night because they are right on the equator, so. Hours of sunlight are warm, the hours are cool night. It’s perfect.”
Upon distribution, the plants are held fresh in 2 coolers that are large the rear of the shop, one with plants for clients’ personalized plans, and another for the plants when you look at the arrangements offered at the front end of this shop.
An international network of flower retailers able to serve customers worldwide, Cassidy’s Flowers delivers messages and gifts to loved ones near, far and everywhere in between as a member of Florists’ Transworld Delivery (FTD.
You will find three breaks whenever Cassidy’s is many busy.
“The three busiest times in a florist’s life may be Christmas … and that is given that it is the longest season. Mother’s Day may be the weekend that is busiest in a florist’s life … and Valentine’s Day could be the solitary busiest time for the florist,” Henry stated.
As soon as the set is certainly not working during the store, the Newmarket residents prefer to invest their time golfing and travelling.
“I like the reality that you’re actually playing against your self. It’s also the sport that is only that you’ve an inactive ball,” he stated about their passion when it comes to game.
From Italy to Barbados, they will have played on courses around the world, but Henry stated their favourite spot is Ca for the microclimate. The ocean that is nearby for an original experience, where you are able to begin the overall game in hot conditions, and end it in cooler people as a result of the ocean breeze and descending hills. He additionally appreciates the wildlife here.
“In Ca, the tennis courses are considered lands that are protected and that means you have deer throughout the course. They’re regarding the greens, they’re within the sand traps …. and there’s probably hundreds of these.”
Additionally they perform at area courses that are public constantly look out for their game, he included.
Henry volunteers with all the York company Exchange team, a not-for-profit that is local company, since the raffle and fundraising coordinator.
Javed Khan, who owns Aurora-based advertising business EMpression whom came across the Starteks through the business networking team years back, stated he’s constantly admired them because of their passion because of their work that is floral additionally with their dedication to providing back once again to the city.
“He gives right back a great deal in a variety of community events and donates their time,” he said of Henry.
Khan spoke in regards to the work the Starteks do every year when it comes to yearly Pickering College getaway Residence Tour through the festive season.
“There’s been times whenever they’ve gone away from their solution to ensure that the flowers are delivered…you recognize, you don’t always observe that for a daily basis these days,” said Khan.
“He’s (Henry) maybe perhaps maybe not the kind that’s doing it getting recognized, he’s doing it because he’s got a tremendously passion that is strong that’s what i really like.”
The store recently relocated to 15 Main St., its 4th location on principal within the century that is past.
“It’s historic, we’ve for ages been from the road,” Henry stated. “We love the ambiance this is certainly regarding the street.”
Cassidy’s plants happens to be the receiver of numerous prizes and recognitions inside the grouped community, such as the Consumer’s preference Award for Best Florist in York area when it comes to previous 25 years and it is one of many top 250 florists in the FTD site.
In 2013, the store ended up being among the companies in Newmarket respected with A bing award that is eTown its utilization of the internet to produce and develop their companies.
“We have actually qualifications; we have recognition of great design work, security. We’re happy with it. We strive to make certain that we provide the consumer real value and good design of fresh plants,” he stated.